AI is transforming the field of marketing by enabling businesses to analyze data more effectively, personalize customer experiences, optimize campaigns, and automate various marketing processes. AI enhances marketing by enabling more accurate customer segmentation, personalized messaging, and real-time optimizations that improve the effectiveness of marketing campaigns. From predictive analytics to dynamic pricing and chatbots, AI drives smarter decision-making, reduces manual workload, and delivers better customer experiences. By leveraging AI, marketers can streamline operations, improve ROI, and gain a competitive edge in a rapidly evolving digital landscape. Course Objectives • Provide Comprehensive Knowledge: Equip you with a solid understanding of how AI intersects with marketing. • Develop Practical Skills: Enable you to apply prompting techniques to real-world marketing challenges. • Foster Critical Thinking: Encourage you to consider the ethical, legal, and practical implications of AI in marketing. • Prepare for the Future: Highlight emerging trends to keep you ahead in the evolving AI in marketing landscape. Price: EUR 349 + VAT Duration: 3 Day What is included: 1. AI Powered Learning, Capstone project, Prompts for Marketers, Email Marketing, Affiliate Marketing, Social Media Marketing, Public Relations, SEO and more 2. Certificate of completion 3. 3-month access to eLearning platform 4. Unlimited content updates 5. Priority access to the Gira Group Team About the Instructor: Terry Neal: Terry is a Fellow of the British Computer Society (FBCS), a member of BCS Elite, a Chartered IT Professional (CITP) and sits on various boards and working groups to promote careers and professionalism within the information security industry. Groups of 5 or more receive 10% discount. Contact us at contactus@gira.group for more information.